SDI Marketing to Launch Free Services Program for Canadian Restaurant and Bar Community
- The BYOB (Bring Your Own Brief) initiative aims to help rejuvenate the hospitality industry as the country looks to reopen for business -
TORONTO, ON, April 29, 2020 - SDI Marketing, a leading experiential strategy, creative and delivery agency, today announced the launch of Bring Your Own Brief – a completely free-of-charge service program offered to any and all businesses within the hospitality industry affected by the COVID-19 pandemic. The innovative program aims to help restaurants and bars prepare for business in the “new normal” in anticipation of a reopening date to be put forth by both federal and provincial governments.
“One of the core values of our agency is Partner, and it has never been more vital than it is now,” said Kim Harland, EVP of SDI. “The hospitality industry, which has been vital to our success, has suffered greatly, and we believe we have an obligation to help it remain healthy and vibrant. Whether its building relaunching plans or simple designs for an exclusive merchandise range for immediate sale, we just want to help in any way we can. All of our team are ready to help, at no cost.”
With a deep understanding of human behaviour and unique insights into a post-COVID-19 experiential landscape (in conjunction with strategic research partner IMI), SDI is well-positioned to help businesses find new ways to engage with their customers through joyful experiences, both online and IRL. Businesses can take advantage of SDI’s help across multiple disciplines, including full re-launch plans, brand identity re-fresh, social campaigns and the design and sale of bespoke merchandise, including leveraging their existing relationship and bulk-buying power with suppliers.
“Through our ongoing Start of a Global Recovery survey, our COVID-19 consumer research has thrown up a number of interesting data points that SDI have been using to help shape their strategies,” said Don Mayo, Global Managing Partner, IMI International. “We are delighted to help them in creating this altruistic service offering.”
For more than thirty years, SDI has been partnering with bars, restaurants and venues across Canada to create unique experiences for brands and its customers. Whether it’s the launch of a new Molson product, a VIP lunch with Ron MacLean for Rogers Hometown Hockey, or a pop-up IKEA boutique in the heart of Toronto, the success of them all relies heavily on the relationship with the owners and BIAs of these businesses.